A list of everything that has changed in our world due to technology would be never ending. But what about creativity? Has technology affected our creative process? Of course. Technology has amplified the average person’s ability to be creative in so many ways it’s hard to count them. Here are three ways the traditional approach to creativity has been amplified by the technology revolution.
- Multiple mediums. Technology has given people more outlets to express themselves. Traditional
platforms have morphed into digital ones that provide more opportunities to be different and stand out. From social platforms like Twitter and Instagram to digital mediums like online ads, multimedia press releases, and content-sharing platforms, technology has opened up many outlets to let loose your creativity.
- Instant connection. We live in an interconnected world where businesspeople can easily communicate with coworkers, vendors, and clients in other time zones and even across seas. For instance, technology has made it possible for a business in the US to seamlessly and effectively manage a client in Australia. Fifteen years ago, that would have been almost impossible. Easy access to businesses all over the world makes it easy to collaborate and get those creative juices flowing no matter where you are.
- An updated toolkit. Creative technology keeps pace with electronics and data updates. Each year there are new programs with better features that provide efficiency and practicality while allowing for creative design. These updated toolkits expedite the turnaround process for many well-designed, visually exciting pieces. With most clients on tight deadlines, it’s imperative that creatives be able to redesign or edit a design piece quickly.
As we move into an ever more digitized world, technology will only continue to amplify creativity. While creativity can’t be taught, it can be enhanced by using the best technology out there to help find the right solutions for your clients.