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Man typing on his cell phone.By: Christy Marion, PR & AR Specialist
@christymarion7

As the year winds down, it’s time to reflect on the lessons we learned during the year and consider how to do it better in the New Year. When it comes to PR, there are always areas for consideration. Why didn’t my pitch generate interest? Was the interview beneficial to the journalist? Does anyone even read press releases? Today, we examine four important PR takeaways from this year.

1. Creativity is key.

Remember, you are pitching to journalists who receive hundreds of similar-sounding pitches throughout the week. Make your news stick with them. Find new, interesting ways to tell your clients’ stories using video, images, and original case studies to add credibility. There is no wrong way to be creative.

2. Learning never sleeps.

No matter what stage you’re at in your career, there are always things to learn. Take a course, join a webinar, or attend a conference. In addition to learning about the latest trends in the ever-evolving PR world, it’s important to keep up with technologies being introduced to enhance your efforts. Take advantage of software platforms and always be willing to try new approaches.

3. The press release is dead.

We don’t mean the press release is going away all together, but the traditional press release format may be coming to the end of its day. Many press releases are written for the client instead of the audience, and more often than not, there isn’t valuable, newsworthy information at hand. It’s time to shake things up. Try a shorter format that helps journalists quickly decide if they want to talk to your client. And consider including a short video.

4. Drink some coffee, put on some gangster rap, and handle it.

The PR industry can be fast-paced, stressful, and overwhelming. Mistakes happen, but nothing is unmanageable. You may experience a horrifying moment when the wrong version of the press release is distributed or you send an email using the wrong name. The best way to fix the situation is to accept responsibility and quickly turn the situation around. Remember to keep your cool no matter what.

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We believe PR is a necessity no matter what industry you’re in. So it’s important that we do it right. As we get ready to ring in the New Year, we’re aiming for fresh perspectives and innovative ways to manage PR. We are thankful for the lessons we learn along the way and as Riley Curry would say, we’re way up, we feel blessed.