Is Your Marketing Integrated Vertically and Horizontally?

With so many ways to connect with prospects and customers, marketing has necessarily become integrated. That is: Companies and their agencies have become adept at… Read More

Examining the Impact of COVID-19 on Black Communication Professionals

As of August 2020, the number of COVID-19 cases in the United States has surpassed over 5 million. Its impact continues to jolt not… Read More

The MFG COVID Communications Toolkit

  We have been reminded lately that business is the circulatory system of society. After our personal relations, our definition of “normal life” revolves around… Read More

The COVID-19 Catalyst For Digital Marketing

  For all the social observation and concern about people “having their faces in their screens” prior to the COVID-19 pandemic, the world is even… Read More

7 Tips For Taking Your In-Person Event Virtual

  Just a few months ago, terms like “social distancing” and “sheltering in place” were rarely used. Now, “non-essential” employees are working from home. Events… Read More

What Social Distancing Means For Social Media

Social media is now an established media channel and a feature of daily global life. At the end of 2019, Facebook alone reported an astounding… Read More

How PR Can Help During A Pandemic

For companies small and large, recent events have left decision-makers worried about what they should (or should not) say to their audiences. Many have even… Read More

U.S. COVID-19 Communications Survey Results

How do people really feel about business and marketing communications during the pandemic? Media Frenzy Global joined our research partner firm, Arlington Research, in a… Read More

Building Your Funnel Above The Funnel

Everyone in business knows the sales funnel. But how do you top off the Awareness level of that funnel? The demise of traditional advertising has… Read More