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Mad About Metrics… But What Do They Really Mean in PR?

Mad About Metrics… But What Do They Really Mean in PR?

By Tawanda Carlton, Account Executive @tawanda_PR While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals...
Four Misconceptions about Public Relations

Four Misconceptions about Public Relations

by Rachael Taylor, Junior Account Executive During the last family reunion I attended, I was asked a lot of typical questions such as, “are you dating anyone” and “how’s your cat?”, but my favorite was “Rachael, what do you actually do at work?” This brought up an...

How to Ignite Your PR Story Telling

By Sarah Tourville @tourville_sarah  A phrase we hear regularly in the world of PR and Marketing is digital exhaust, meaning there’s too much content being communicated that brands are struggling to get heard above the noise. I completely agree as its the challenge we...
What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

Client Spotlight: Cogeco Peer 1

Design on the cutting edge.   South by Southwest is an opportunity for brands to shine. Connectivity and hosting company Cogeco Peer 1, while innovative in their technology, needed creative designs that showcased their disruptive nature through their Map of the...
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