Why The CEO and C-Suite Should be on Social Media
By: Sarah Tourville, CEO With the growing presence of social media in our personal and professional lives, brand influencers and celebrities shouldn’t be the only ones using platforms like Facebook,…
learn moreMarket Influence: The Funnel Above the Sales Funnel
By: Jonathan Young, Senior Marketing Manager It used to be called “awareness.” Or “Brand marketing. You know,” said the clever account rep, “like Apple or Mercedes.” But, unless your company…
learn moreConvenient or Creepy? How AI Is Helping Marketers Get Consumers To Convert
By: Amanda Stanley, Senior Account Executive Technology is getting smarter and so are marketers. We’re now seeing AI and machine learning being used in an effort to personalize consumers’ experiences…
learn moreConsumer Fatigue and The Saturation of Streaming Content
By: Matthew Kaiserman, Junior Account Executive Ten years ago life was simpler. If you wanted to watch a show or movie you simply turned on the TV and flipped through…
learn moreWhy Communicators Must Look Beyond the Press Release
By: Matthew Kaiserman, Junior Account Executive Let’s take a look back in PR history: The first press release was distributed in 1906 to communicate a train wreck in Atlantic City,…
learn moreThe Power of Content Syndication
By: Tawanda Carlton, Account Executive This year, I discovered the power of organic content syndication and it’s made a huge difference in the way I approach pitching and landing coveted…
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