Why The CEO and C-Suite Should be on Social Media

By: Sarah Tourville, CEO With the growing presence of social media in our personal and professional lives, brand influencers and celebrities shouldn’t be the only ones using platforms like Facebook,…

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Market Influence: The Funnel Above the Sales Funnel

By: Jonathan Young, Senior Marketing Manager It used to be called “awareness.” Or “Brand marketing. You know,” said the clever account rep, “like Apple or Mercedes.” But, unless your company…

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Convenient or Creepy? How AI Is Helping Marketers Get Consumers To Convert

By: Amanda Stanley, Senior Account Executive  Technology is getting smarter and so are marketers. We’re now seeing AI and machine learning being used in an effort to personalize consumers’ experiences…

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Consumer Fatigue and The Saturation of Streaming Content

By: Matthew Kaiserman, Junior Account Executive  Ten years ago life was simpler. If you wanted to watch a show or movie you simply turned on the TV and flipped through…

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Why Communicators Must Look Beyond the Press Release

By: Matthew Kaiserman, Junior Account Executive Let’s take a look back in PR history: The first press release was distributed in 1906 to communicate a train wreck in Atlantic City,…

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The Power of Content Syndication

By: Tawanda Carlton, Account Executive This year, I discovered the power of organic content syndication and it’s made a huge difference in the way I approach pitching and landing coveted…

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