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B2B Marketing Strategy: 33 Experts Reveal the Single Most Important Ingredient of a Successful B2B Marketing Plan

Great marketing is essential to the growth of any B2B company. So developing a solid B2B marketing plan and executing against the plan is paramount. And even though the strategies and tactics and tools to help grow your marketing efforts continually change and evolve, the fundamentals that power a high-performance and successful B2B plan often remain the same.

To find out more about effective B2B marketing, we reached out to 33 marketing experts and asked them each the following question:

“What’s the single most important ingredient of a successful, strategic B2B marketing plan?”

We’ve compiled their expert tips and tactics into this jam-packed guide to creating a can’t-miss marketing strategy for your business.

See what our experts said below:

Sarah Tourville

Sarah Tourville, CEO of Marketing Agency, Media Frenzy GlobalSarah Tourville is the CEO and founder of Media Frenzy Global, an award-winning technology marketing and PR agency with offices in London and Atlanta. She is also the co-host of the Tech Marketing Radio Show, the premier radio show that helps marketers make sense of the myriad technology platforms that build brand awareness and create customer engagement.

The most important ingredient of a successful B2B marketing strategy is…

Consumer insights. Starting with the intention and messaging of your campaign, the data you gather around consumers’ thoughts, behaviors, feelings and values towards a particular product or brand will be the key to your campaign success.

Starting with the intention and messaging of your campaign, the data you gather around consumers’ thoughts, behaviors, feelings and values towards a particular product or brand will be the key to your campaign success.

Starting with the intention and messaging of your campaign, the data you gather around consumers’ thoughts, behaviors, feelings and values towards a particular product or brand will be the key to your campaign success.

Trends are always changing, as are the minds of your consumers. This is where extensive and continual research becomes essential. Whether you conduct a focus group, survey or behavioral research, your campaign strategy should be based on the analysis of your findings. Contributing factors such as age, gender, ethnicity, income, cultural background and education should affect how you tailor your message. The ultimate goal is to develop lasting relationships with loyal customers and if you fail to incorporate consumer insights into your marketing plan, you’re missing an opportunity to connect with potential prospects.”

Full article posted of Docurated