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Striving for Equality One Brand at a Time

By: Armando Maya PR Intern When brands decide to honor historical months, it’s either a hit or miss. It is important to avoid the in-between because that just means your message was lost in the sauce. Last month was Women’s History Month and countless businesses...

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Six Content Ideas to Diversify Your Social Strategy

By: Jessica Newland Senior Marketing Manager A couple of weeks ago I had the honor of joining more than 20 speakers at the inaugural Social Media Week (SMWi) Atlanta, where technology, social media, and entertainment converged on one stage. I spent my time sharing...

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Public Relations and the Consequences of Fake News

By: Katie Kern Marketing and PR Vice President @KatieKern Fake News has been around for years, and according to a new Quinnipiac University poll, the majority of American voters say they trust the “alternate facts” media more than they trust President Trump. However,...

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And the Story-Telling Oscar Goes To…

By: Tawanda Carlton, PR   Fences, La La Land, Moonlight, Hidden Figures...yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that...

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Join the Live Streaming Revolution

by: Armando Maya, PR Intern With the introduction of the internet, organizations have been in a race to see who can disseminate information first. More recently, social media has revolutionized how businesses interact with their respective audiences. Before social...

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2016: A Year in Review

by: Madison Weis, PR & Marketing Coordinator As the New Year fast approaches, we are reminded of some of our favorite moments of 2016. From anniversary milestones and awards to new employees and great clients, 2016 was one for the books! Below are four of our...

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