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Marketing & PR Work Better Together

By Kim Toole, Marketing Account Manager In days of the old disciplines, marketing and PR were separate silos and rarely, if ever, crossed paths. But, times have changed. Channels and platforms are different, and competition has become fierce. To stay relevant and be...

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How Data Used with PR Can Expand Brand and Audience Reach

By Sarah Tourville, Founder & CEO  @tourville_sarah With the growth of data analytics, how can marketers use these numbers for optimizing their campaigns? In this Fuel the Frenzy podcast, we will cover: How to combine intuition and data Matching the personality of...

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Your Visual Story: Stepping Up Your Imagery Strategy

By Lexi Scott, Public Relations Intern @Lexi_Scott11  We all know that the message is the central point of every social media post and campaign, but in the age of social and digital platforms, imagery plays a big role in content optimization. In 2017, it’s all about...

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How to Break Through the Creative Barrier on Social Media

By Ashley McKinney, Marketing Coordinator  @AshMckinney55 If you work with social media in your career, you’ve probably thought, “What should I post today?” a time or two. Do you find yourself stressing over the content you need to post in order to fill the void...

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Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...

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Get to the Point: 7 Reasons Why Your Pitch is Being Ignored

By Tawanda Carlton, Junior Account Executive  @tc_prgirl The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become...

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Content Still Rules, But The Rules Have Changed

With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the...

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The PR Opportunity That’s Hidden in Plain Sight

PR opportunities are everywhere and I think a lot of businesses are missing one right under their nose. Long gone are the days where traditional PR methods can make much impact on business growth. Potential customers are bombarded with a variety of forms of messaging....

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Media Frenzy Flies High!

By: Allison Smith, Public Relations Intern  It’s a bird! It’s a plane! It’s…Media Frenzy! Last Tuesday, Media Frenzy suited up for our monthly company outing and trekked through the rain to IFly Atlanta for indoor skydiving. What a rush! When we walked in, we were...

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