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Focus Groups: Beyond the Survey

by: Sarah Tourville, Founder & CEO @tourville_sarah In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are...

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How to be a Thought Leader in Tech

by: Sarah Tourville, Founder & CEO @tourville_sarah I love to speak at events. In fact, speaker platforms are my favorite form of communication. I get to share my marketing knowledge with a captive audience while portraying my brand personality. In my opinion,...

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5 Things I’ve Learned by Switching Careers

By: Tawanda Carlton Junior Account Executive Sir Richard Branson once said, “Unless you dream big you’re not going to achieve anything.” This quote has been etched in my mind from the first time I read it a few years ago. It wasn’t until last year I decided to put the...

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Striving for Equality One Brand at a Time

By: Armando Maya PR Intern When brands decide to honor historical months, it’s either a hit or miss. It is important to avoid the in-between because that just means your message was lost in the sauce. Last month was Women’s History Month and countless businesses...

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Six Content Ideas to Diversify Your Social Strategy

By: Jessica Newland Senior Marketing Manager A couple of weeks ago I had the honor of joining more than 20 speakers at the inaugural Social Media Week (SMWi) Atlanta, where technology, social media, and entertainment converged on one stage. I spent my time sharing...

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Public Relations and the Consequences of Fake News

By: Katie Kern Marketing and PR Vice President @KatieKern Fake News has been around for years, and according to a new Quinnipiac University poll, the majority of American voters say they trust the “alternate facts” media more than they trust President Trump. However,...

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And the Story-Telling Oscar Goes To…

By: Tawanda Carlton, PR   Fences, La La Land, Moonlight, Hidden Figures...yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that...

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