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AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...

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Mad About Metrics… But What Do They Really Mean in PR?

By Tawanda Carlton, Account Executive @tawanda_PR While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals...

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Four Misconceptions about Public Relations

by Rachael Taylor, Junior Account Executive During the last family reunion I attended, I was asked a lot of typical questions such as, “are you dating anyone” and “how’s your cat?”, but my favorite was “Rachael, what do you actually do at work?” This brought up an...

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What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

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Intern to Full-Time – 5 Tips to Making the Transition

By Marc Haase, Marketing Coordinator @marqaase The “internship” often shown in films – the thankless, menial rite-of-passage one must endure to gain access to an industry – exists no more. It has become a rigorous, valuable full-time position during which an aspiring...

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Brainstorm Your Way to PR Success

By Tawanda Carlton, Account Executive @tawanda_PR With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from...

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SXSW Confirms: 2018 Is the Year of the Woman

By Katie Kern, VP of PR & Marketing @KatieKern Media Frenzy just returned home from SXSW, and to say it was a remarkable experience would be an understatement. From the immersive demos by some of the tech industry’s biggest names to the unlimited networking...

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