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What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

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Intern to Full-Time – 5 Tips to Making the Transition

By Marc Haase, Marketing Coordinator @marqaase The “internship” often shown in films – the thankless, menial rite-of-passage one must endure to gain access to an industry – exists no more. It has become a rigorous, valuable full-time position during which an aspiring...

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Brainstorm Your Way to PR Success

By Tawanda Carlton, Account Executive @tawanda_PR With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from...

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SXSW Confirms: 2018 Is the Year of the Woman

By Katie Kern, VP of PR & Marketing @KatieKern Media Frenzy just returned home from SXSW, and to say it was a remarkable experience would be an understatement. From the immersive demos by some of the tech industry’s biggest names to the unlimited networking...

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B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...

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Ode to the New Age of Marketing

By: Kim Toole, Marketing Manager In honor of Valentine’s Day this year, I thought I would take a different approach by paying homage to the profession that I have chosen and why I continue to love what I do. Ode to the New Age of Marketing Marketing, let me count the...

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Why Confidence is the Top PR Skill You Need Most

By: Tawanda Carlton, Junior Account Executive @tawanda_pr As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media...

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