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What We Learned from CNN’s Jeff Zucker

By Nikkia Adolphe, PR Account Manager @nik_brands  As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with...

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Help Us Help You: 4 Refreshers on Analyst Relations

By: Christy Marion, PR Specialists @christymarion7 For some companies, developing an integrated analyst relations strategy can be a game changer. But bringing on an agency with the right skills to do it can be a challenge. Analyst relations is something we have been...

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5 Tips For a “Frenzy Worthy” Media Briefing Book

by: Katie Kern, Marketing & PR Director @katiekern Want to know the secret behind a great media interview? The almighty media briefing book. Prior to any media interview, we prepare a thorough briefing book to introduce a client or company spokesperson to each...

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Top 5 Tips to Giving Great Interviews

By: Katie Kern, Marketing & PR Director @KatieKern You have secured media interviews for your client. You are excited, they are happy, now what? This is a perfect opportunity to gain exposure and after the coverage comes out, you can share it socially and even use it...

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Tips for a Home Run Pitch

by: Christy Marion, PR & AR Specialists @christymarion7 Pitching stories on behalf of your clients can be similar to that of a baseball game. Sometimes, you need to throw a couple good pitches before you get a hit and other times you strike out. To make sure the...

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The Do’s and Don’ts of Analyst Relations

By: Christy Marion, PR & AR Specialist @christymarion7 If you aren’t familiar with analyst relations, now is the time to become informed. There are analysts within every industry who provide third-party perspective and opinions in their coverage area. For technology...

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5 Things You Should Know About Analyst Relations

By: Sarah Tourville, Founder and CEO @tourville_sarah When you think about the power of competitive maps like Gartner’s Magic Quadrant and The Forrester Wave, it’s quite astounding. Companies whose products make it onto these graphic scorecards can parlay that status...

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