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What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

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B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...

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Learn to Grow: Why Expanding Your Skillset Matters

By Ashley Dinges, Marketing Coordinator  @AshDinges55 Isn’t it amazing to look back at your life and think, “Wow, if I never did this, learned this, took that opportunity, I would not be where I am today.” Sure, we all have things we wished we did in life, but I...

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5 Tips To Steal The Spotlight In The Workplace

By: Arielle Bulls, Social Media and Marketing Intern @ariellelynee It was in the final weeks of my senior year in college when I realized what I wanted to do with my life professionally. Afteryears of racking my brain, I’d finally figured out what I was good at, what...

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How to be a Thought Leader in Tech

by: Sarah Tourville, Founder & CEO @tourville_sarah I love to speak at events. In fact, speaker platforms are my favorite form of communication. I get to share my marketing knowledge with a captive audience while portraying my brand personality. In my opinion, there’s...

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Presentation Is Everything

@DannySwain “I’ll take two,” I say, reaching for my wallet. On a balmy Atlanta afternoon in a downtown skate park, the heat was beginning to reach “that’ll do, sun” levels. A small group of children who would later introduce themselves as the Water Warriors (with...

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Literally, They’re Going To Run The World

By: Mackenzie McKey, PR Intern @MissMckeyy Most of them cannot survive for more than 10 minutes without their smartphones, have no clue how to file their own taxes, and say “like” in every other sentence. But Millennials are nevertheless taking over the workforce....

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