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What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

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B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...

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Ode to the New Age of Marketing

By: Kim Toole, Marketing Manager In honor of Valentine’s Day this year, I thought I would take a different approach by paying homage to the profession that I have chosen and why I continue to love what I do. Ode to the New Age of Marketing Marketing, let me count the...

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Learn to Grow: Why Expanding Your Skillset Matters

By Ashley Dinges, Marketing Coordinator  @AshDinges55 Isn’t it amazing to look back at your life and think, “Wow, if I never did this, learned this, took that opportunity, I would not be where I am today.” Sure, we all have things we wished we did in life, but I...

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Marketing & PR Work Better Together

By Kim Toole, Marketing Account Manager In days of the old disciplines, marketing and PR were separate silos and rarely, if ever, crossed paths. But, times have changed. Channels and platforms are different, and competition has become fierce. To stay relevant and be...

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How Data Used with PR Can Expand Brand and Audience Reach

By Sarah Tourville, Founder & CEO  @tourville_sarah With the growth of data analytics, how can marketers use these numbers for optimizing their campaigns? In this Fuel the Frenzy podcast, we will cover: How to combine intuition and data Matching the personality of the...

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Your Visual Story: Stepping Up Your Imagery Strategy

By Lexi Scott, Public Relations Intern @Lexi_Scott11  We all know that the message is the central point of every social media post and campaign, but in the age of social and digital platforms, imagery plays a big role in content optimization. In 2017, it’s all about...

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Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...

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