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Why a Blog is Essential to your Brand’s Strategy

By Charly Neel, Digital Marketing Coordinator With the evolution of digital content, it is easy to think blogs are a thing of the past. Howbeit, blogs still have a huge impact on your brand, and it is as important now as ever to include this feature on your website....

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Why Every Digital Marketer Should Be Tuning into Podcasts

By Charly Neel, Digital Marketing Coordinator In June 2005, Steve Jobs announced iTunes will support podcasts in the version 4.9 software update. This raised eyebrows; after all, podcasts only occupied a small niche at the time and did not appear to be in line with...

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AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...

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Focus Groups: Beyond the Survey

by: Sarah Tourville, Founder & CEO @tourville_sarah In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are...

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And the Story-Telling Oscar Goes To…

By: Tawanda Carlton, PR Fences, La La Land, Moonlight, Hidden Figures...yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that loves a...

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