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AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...

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Mad About Metrics… But What Do They Really Mean in PR?

By Tawanda Carlton, Account Executive @tawanda_PR While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals...

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Brainstorm Your Way to PR Success

By Tawanda Carlton, Account Executive @tawanda_PR With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from...

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SXSW Confirms: 2018 Is the Year of the Woman

By Katie Kern, VP of PR & Marketing @KatieKern Media Frenzy just returned home from SXSW, and to say it was a remarkable experience would be an understatement. From the immersive demos by some of the tech industry’s biggest names to the unlimited networking...

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Why Confidence is the Top PR Skill You Need Most

By: Tawanda Carlton, Junior Account Executive @tawanda_pr As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media...

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