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Finding Your Truth in the #TIMESUP Movement

By: Sarah Tourville, Founder & CEO @tourville_sarah While a common thread was heard and seen throughout the Golden Globes, it was Oprah’s speech that touched on so many timely and trending topics within the movement of women’s empowerment. She claimed that a new...

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What We Learned from CNN’s Jeff Zucker

By Nikkia Adolphe, PR Account Manager @nik_brands  As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with...

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How Data Used with PR Can Expand Brand and Audience Reach

By Sarah Tourville, Founder & CEO  @tourville_sarah With the growth of data analytics, how can marketers use these numbers for optimizing their campaigns? In this Fuel the Frenzy podcast, we will cover: How to combine intuition and data Matching the personality of...

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Get to the Point: 7 Reasons Why Your Pitch is Being Ignored

By Tawanda Carlton, Junior Account Executive @tc_prgirl The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become...

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Content Still Rules, But The Rules Have Changed

With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the...

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The PR Opportunity That’s Hidden in Plain Sight

PR opportunities are everywhere and I think a lot of businesses are missing one right under their nose. Long gone are the days where traditional PR methods can make much impact on business growth. Potential customers are bombarded with a variety of forms of messaging....

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