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Four Misconceptions about Public Relations

by Rachael Taylor, Junior Account Executive During the last family reunion I attended, I was asked a lot of typical questions such as, “are you dating anyone” and “how’s your cat?”, but my favorite was “Rachael, what do you actually do at work?” This brought up an...

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What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...

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Brainstorm Your Way to PR Success

By Tawanda Carlton, Account Executive @tawanda_PR With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from...

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Why Confidence is the Top PR Skill You Need Most

By: Tawanda Carlton, Junior Account Executive @tawanda_pr As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media...

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What We Learned from CNN’s Jeff Zucker

By Nikkia Adolphe, PR Account Manager @nik_brands  As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with...

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Marketing & PR Work Better Together

By Kim Toole, Marketing Account Manager In days of the old disciplines, marketing and PR were separate silos and rarely, if ever, crossed paths. But, times have changed. Channels and platforms are different, and competition has become fierce. To stay relevant and be...

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How Data Used with PR Can Expand Brand and Audience Reach

By Sarah Tourville, Founder & CEO  @tourville_sarah With the growth of data analytics, how can marketers use these numbers for optimizing their campaigns? In this Fuel the Frenzy podcast, we will cover: How to combine intuition and data Matching the personality of the...

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Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...

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