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Brainstorm Your Way to PR Success

By Tawanda Carlton, Account Executive @tawanda_PR With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from...

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Why Confidence is the Top PR Skill You Need Most

By: Tawanda Carlton, Junior Account Executive @tawanda_pr As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media...

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What We Learned from CNN’s Jeff Zucker

By Nikkia Adolphe, PR Account Manager @nik_brands  As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with...

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Marketing & PR Work Better Together

By Kim Toole, Marketing Account Manager In days of the old disciplines, marketing and PR were separate silos and rarely, if ever, crossed paths. But, times have changed. Channels and platforms are different, and competition has become fierce. To stay relevant and be...

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How Data Used with PR Can Expand Brand and Audience Reach

By Sarah Tourville, Founder & CEO  @tourville_sarah With the growth of data analytics, how can marketers use these numbers for optimizing their campaigns? In this Fuel the Frenzy podcast, we will cover: How to combine intuition and data Matching the personality of the...

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Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...

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Get to the Point: 7 Reasons Why Your Pitch is Being Ignored

By Tawanda Carlton, Junior Account Executive  @tc_prgirl The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become...

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Content Still Rules, But The Rules Have Changed

With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the...

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