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Your Visual Story: Stepping Up Your Imagery Strategy

By Lexi Scott, Public Relations Intern @Lexi_Scott11  We all know that the message is the central point of every social media post and campaign, but in the age of social and digital platforms, imagery plays a big role in content optimization. In 2017, it’s all about...

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How to Break Through the Creative Barrier on Social Media

By Ashley McKinney, Marketing Coordinator  @AshMckinney55 If you work with social media in your career, you’ve probably thought, “What should I post today?” a time or two. Do you find yourself stressing over the content you need to post in order to fill the void...

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Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...

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Striving for Equality One Brand at a Time

By: Armando Maya, PR Intern When brands decide to honor historical months, it’s either a hit or miss. It is important to avoid the in-between because that just means your message was lost in the sauce. Last month was Women’s History Month and countless businesses...

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Six Content Ideas to Diversify Your Social Strategy

By: Jessica Newland, Senior Marketing Manager A couple of weeks ago I had the honor of joining more than 20 speakers at the inaugural Social Media Week (SMWi) Atlanta, where technology, social media, and entertainment converged on one stage. I spent my time sharing...

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Can Snapchat Work for Your Brand? Yes, It Can!

When you think of social media, what apps and websites come to mind? It’s probably sites like Twitter, Facebook, and Instagram. But did you forget one? What about Snapchat? This relative newcomer is in growth mode, letting users send a picture to friends that will be...

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4 Reasons Upcoming Grads Should be Using LinkedIn

by: Alexis Monroe, Public Relations Intern @asm_hope In 2015, Millennials became the largest generation in the workforce. Many of them find jobs through LinkedIn. College students and recent grads were LinkedIn’s fastest growing population in 2015. With 28% of these...

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How Brands Can Avoid Being a #TwitterJerk

By: Jessica Newland, Marketing Manager @jessicanewland7 You’ve no doubt heard the saying “There’s nothing wrong with a little healthy competition.” For the most part, this is true—not only in our personal lives, but our professional ones. Still, sometimes that inner...

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Social Media Monitoring: Relevance to PR

By: Marie Bernadeau, PR Account Executive @BB_PR Social media monitoring and listening is a great way to deepen relationships with valued stakeholders, including customers, industry experts, shareholders, employees, social communities, and the media. Social media...

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