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Crystal

Reposition Brand in Cable and Video Streaming Industry

Overview

Media Frenzy Global was tasked with elevating Crystal’s brand to an evolving cable and video streaming industry through brand messaging, public relations, industry analyst relations, SEO, and social media. Crystal chose Media Frenzy Global based on its expertise in working with telecom companies in Europe and North America, as well as its deep understanding of the global analyst landscape.

The campaign positioned Crystal CEO Roger Franklin as a thought leader not only on network monitoring, video streaming, and metadata, but also entrepreneurship. Overall Google ranking progressed from page three to page one, and the company now appears on page one in keyword searches of the top five terms associated with its business. Crystal’s byline articles about OTT and entrepreneurship have appeared in CEO Magazine, CIO Magazine, CEO Blog Nation, Business Solutions Magazine, Rapid TV News, and Videonet.

Website Traffic grew by 300% from September 2014 to September 2015, and more than 9,000 social interactions were achieved within a year.