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DataCore

Appealing to the C-Suite

Overview

DataCore chose Media Frenzy Global to analyze, critique and create messaging and campaign recommendations that will position DataCore as the organization that offers something new in the Data Infrastructure and Software Defined Storage market and turn the heads of the C-suite executive.

A messaging workshop was conducted with DataCore senior executives and a brand narrative was developed that was radically different to previous messaging material. Following positive feedback, Media Frenzy Global developed a campaign-on-a-page that outlined the various tactics that could be used to get the attention of the C-suite. Blog titles, infographic overviews and video recommendations were all included with suggestions on timings, frequency and metrics.