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Esri

Leverage the Industry Analyst Community to Vertically Align Business

Overview

Esri UK engaged Media Frenzy Global to develop a comprehensive analyst relations plan that helped realign Esri’s value proposition to 4 key vertical markets. Location-based technology analysts such as Gartner, as well as industry vertical firms such as Celent and Cambashi were targeted to build awareness and shape industry opinion.

The campaign resulted in increased awareness by Esri being included in large number of analyst reports including ABI Research, Cambashi, IDC, and Ovum. In addition, Esri UK was included in Gartner’s Retail Hype Cycle Report and Ovum’s “Mapping the Route to Efficient Public Service Delivery” case study.