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French Broad Crossing

Rebrand and Raise Visibility and Perception to Home Buyers

Overview

Eighty-four home lots for sale in a slow second-home housing economy required the digital acumen of Media Frenzy Global to implement an integrated marketing communications campaign. The program consisted of messaging, website development, social media, print and online advertising, email marketing, and direct mail.

As a result, the development project was top-ranked on Google and featured in The Asheville Citizen-Times, The Laurel of Asheville, and The Relocation Guide. The developer received dozens of inquiries, several of which converted to sales.