iMobile3Media Frenzy of Multi Wallet Platform at NRF
iMobile3 turned to Media Frenzy Global to help launch PassMarket – a mobile app designed for businesses to interact with customers using passes stored in digital wallet applications – at the National Retail Federation Big Show. Media Frenzy Global’s strategy was to use the Ingenico Group partnership in the initial pitch to add credibility to the iMobile3 brand. By including Ingenico Group and customer references in the launch press release and media and analyst pitches, conversations snowballed across social, technology, and business media channels.
The campaign was an overwhelming success and surpassed every program goal. Interviews were secured with major technology, retail, and business media and analysts including Apple Insider, Retail Touch Points, Mobile Payments Insider, the 451 Group and Forrester Research. 40 pieces of media coverage was achieved as well as a feature in a Forrester Research report.