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Motorola Solutions

Market Research and Thought Leadership Messaging for Channel Conference

Overview

Media Frenzy Global implemented an extensive thought-leadership project for Motorola by conducting interviews with Motorola’s channel partners, industry analysts and employees. The results of the research were analyzed and then presented to the executive team in the form of a campaign narrative.

The narrative was very well received and was used by Motorola employees to develop internal and external presentations, white papers, bylined articles, social media, webinars, advertorials and the keynote speech for their forthcoming partner conference.