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Pyramid Solutions

Drive Awareness, Perception, Preference and Nurture Prospects Through Online Journey

Overview

Media Frenzy Global was challenged with improving visibility and engagement of Pyramid Solutions using an array of online marketing channels including web, social, email, SEO, PPC, content creation (videos, ebooks, infographics) as well as nurturing prospects through HubSpot.

Significant marketing metrics have been achieved and qualified leads have been presented to Pyramid including:

SEO / Web

  • Moved from Google rankings at 50+ page to page 2 in eight months
  • Increased organic traffic by 200%
  • Increased SEO score from 68% to 90%
  • Drove Pyramid’s first ongoing content strategy to drive over 16,000 page views on the website

Social

  • Grew social following across all key platforms by at least 15% each month for the first six months
  • Received over half a million social impressions in the first six months after launch of social sites
  • Created over 4,000 engagements on social channels in just six months

Email

  • Doubled email open rate from 9.76% to 18.94%

PPC

  • Decreased average cost per click by $2 over initial 90 day PPC campaign