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What We Learned from CNN’s Jeff Zucker

What We Learned from CNN’s Jeff Zucker

By Nikkia Adolphe, PR Account Manager @nik_brands  As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with...
Help Us Help You: 4 Refreshers on Analyst Relations

Help Us Help You: 4 Refreshers on Analyst Relations

By: Christy Marion, PR Specialists @christymarion7 For some companies, developing an integrated analyst relations strategy can be a game changer. But bringing on an agency with the right skills to do it can be a challenge. Analyst relations is something we have been...
5 Tips For a “Frenzy Worthy” Media Briefing Book

5 Tips For a “Frenzy Worthy” Media Briefing Book

by: Katie Kern, Marketing & PR Director @katiekern Want to know the secret behind a great media interview? The almighty media briefing book. Prior to any media interview, we prepare a thorough briefing book to introduce a client or company spokesperson to each...
Top 5 Tips to Giving Great Interviews

Top 5 Tips to Giving Great Interviews

By: Katie Kern, Marketing & PR Director @KatieKern You have secured media interviews for your client. You are excited, they are happy, now what? This is a perfect opportunity to gain exposure and after the coverage comes out, you can share it socially and even use...
Tips for a Home Run Pitch

Tips for a Home Run Pitch

by: Christy Marion, PR & AR Specialists @christymarion7 Pitching stories on behalf of your clients can be similar to that of a baseball game. Sometimes, you need to throw a couple good pitches before you get a hit and other times you strike out. To make sure the...