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Content Is No Longer King

Content Is No Longer King

By Sarah Tourville, CEO @tourville_sarah ‘Content is King’ is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that – content. Now add the word...
Raising Female Leaders – From the Show Ring to the Board Room

Raising Female Leaders – From the Show Ring to the Board Room

By Sarah Tourville, CEO @tourville_sarah As a female CEO and a mother of two daughters, it’s concerning that the odds are stacked against my girls becoming corporate leaders. The recent departure news of Indra Nooyi, CEO of Pepsi, has highlighted the declining numbers...
AI in PR: Why Trust and Storytelling Cannot be Automated

AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...
What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...