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What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...
B2B Influencer Marketing: Building an Authentic Campaign

B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...
Learn to Grow: Why Expanding Your Skillset Matters

Learn to Grow: Why Expanding Your Skillset Matters

By Ashley Dinges, Marketing Coordinator  @AshDinges55 Isn’t it amazing to look back at your life and think, “Wow, if I never did this, learned this, took that opportunity, I would not be where I am today.” Sure, we all have things we wished we did in life, but I...
5 Tips To Steal The Spotlight In The Workplace

5 Tips To Steal The Spotlight In The Workplace

By: Arielle Bulls, Social Media and Marketing Intern @ariellelynee It was in the final weeks of my senior year in college when I realized what I wanted to do with my life professionally. Afteryears of racking my brain, I’d finally figured out what I was good at, what...
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