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What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...
B2B Influencer Marketing: Building an Authentic Campaign

B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...
Ode to the New Age of Marketing

Ode to the New Age of Marketing

By: Kim Toole, Marketing Manager In honor of Valentine’s Day this year, I thought I would take a different approach by paying homage to the profession that I have chosen and why I continue to love what I do. Ode to the New Age of Marketing Marketing, let me count the...
Learn to Grow: Why Expanding Your Skillset Matters

Learn to Grow: Why Expanding Your Skillset Matters

By Ashley Dinges, Marketing Coordinator  @AshDinges55 Isn’t it amazing to look back at your life and think, “Wow, if I never did this, learned this, took that opportunity, I would not be where I am today.” Sure, we all have things we wished we did in life, but I...
Marketing & PR Work Better Together

Marketing & PR Work Better Together

By Kim Toole, Marketing Account Manager In days of the old disciplines, marketing and PR were separate silos and rarely, if ever, crossed paths. But, times have changed. Channels and platforms are different, and competition has become fierce. To stay relevant and be...
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