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Content Is No Longer King

Content Is No Longer King

By Sarah Tourville, CEO @tourville_sarah ‘Content is King’ is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that – content. Now add the word...
What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...
B2B Influencer Marketing: Building an Authentic Campaign

B2B Influencer Marketing: Building an Authentic Campaign

By: Marc Hasse, Marketing Intern If you have an Instagram account, chances are you’ve seen a Kardashian touting the benefits of a diet tea, or a pop star pretending to drink a Coca-Cola. You’ve probably heard the controversy around influencers trying to pass off...
Ode to the New Age of Marketing

Ode to the New Age of Marketing

By: Kim Toole, Marketing Manager In honor of Valentine’s Day this year, I thought I would take a different approach by paying homage to the profession that I have chosen and why I continue to love what I do. Ode to the New Age of Marketing Marketing, let me count the...