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AI in PR: Why Trust and Storytelling Cannot be Automated

AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...
Focus Groups: Beyond the Survey

Focus Groups: Beyond the Survey

by: Sarah Tourville, Founder & CEO @tourville_sarah In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are...
And the Story-Telling Oscar Goes To…

And the Story-Telling Oscar Goes To…

By: Tawanda Carlton, PR Fences, La La Land, Moonlight, Hidden Figures…yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that...
Brand Storytelling is Hot — Here’s Why

Brand Storytelling is Hot — Here’s Why

By: Katie Kern, Marketing & PR Director @katiekern Brand storytelling isn’t new, but with the increased importance of social media and content marketing, the opportunity to tell a story as part of direct and indirect brand-marketing initiatives is now a strategic...
5 Steps a Startup Can Take to Build a Media Frenzy™

5 Steps a Startup Can Take to Build a Media Frenzy™

By: Sarah Tourville, Founder and CEO @tourville_sarah Ever wondered what it takes to build a media frenzy? Does it sound like something only the more established, bigger companies can achieve? That’s not the case. Every startup can begin to build its own media frenzy...
What’s in a Name?

What’s in a Name?

by: Christy Marion, PR Specialist @christymarion7 We all give our friends and family nicknames, and they give them back. Sometimes they may be names of endearment (like calling your boyfriend babycakes) or references to a specific event that happened. Other times they...