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A PR Pro’s Guide to Writing Better, Stronger, and Quicker

A PR Pro’s Guide to Writing Better, Stronger, and Quicker

By Tawanda Carlton, PR Account Executive   As communications professionals, writing is often a huge part of our day. From refining pitches, drafting and editing content, or even crafting and sending emails, we spend a lot of time writing. Creating bylines,...
AI in PR: Why Trust and Storytelling Cannot be Automated

AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...