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How To Create Reports Your Clients Care About

How To Create Reports Your Clients Care About

By Tawanda Carlton, Account Executive From social media and marketing channels to digital mediums and broadcast, maximizing brand exposure is one of the primary goals for PR professionals when servicing clients. In addition to securing media placements, reporting and...
How Communicators Can Expand Their Skill Sets

How Communicators Can Expand Their Skill Sets

By Matthew Kaiserman, Junior Account Executive As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The same set of skills that used to apply to public relations, is now very different. The demand...
2018 PR Lessons Learned: How To Level Up Your PR Skills in 2019

2018 PR Lessons Learned: How To Level Up Your PR Skills in 2019

By Tawanda Carlton, PR Account Executive Whether you’re team #NewYearsResolution or not, the end of the year signals a period of reflection for most people – both personally and professionally. Be it sound or tough, what are some of the life lessons learned over...
PR is Shrinking – A Changing Mindset is a Must in the Year Ahead

PR is Shrinking – A Changing Mindset is a Must in the Year Ahead

By Nikkia Adolphe, PR Director The success that traditional PR offers to a brand’s reputation and business growth is invaluable, but it’s become clearer that the conventional media approach is no longer enough. Yes, securing media coverage (gauging positive sentiments...
Why Every Digital Marketer Should Be Tuning into Podcasts

Why Every Digital Marketer Should Be Tuning into Podcasts

By Charly Neel, Digital Marketing Coordinator In June 2005, Steve Jobs announced iTunes will support podcasts in the version 4.9 software update. This raised eyebrows; after all, podcasts only occupied a small niche at the time and did not appear to be in line with...