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AI in PR: Why Trust and Storytelling Cannot be Automated

AI in PR: Why Trust and Storytelling Cannot be Automated

By Nikkia Adolphe, PR Director @nik_brands When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its HomePod earlier this year to compete with Amazon’s Echo and Google’s Home...
Four Misconceptions about Public Relations

Four Misconceptions about Public Relations

by Rachael Taylor, Junior Account Executive During the last family reunion I attended, I was asked a lot of typical questions such as, “are you dating anyone” and “how’s your cat?”, but my favorite was “Rachael, what do you actually do at work?” This brought up an...
What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...