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Your Visual Story: Stepping Up Your Imagery Strategy

Your Visual Story: Stepping Up Your Imagery Strategy

By Lexi Scott, Public Relations Intern @Lexi_Scott11  We all know that the message is the central point of every social media post and campaign, but in the age of social and digital platforms, imagery plays a big role in content optimization. In 2017, it’s all about...
How to Break Through the Creative Barrier on Social Media

How to Break Through the Creative Barrier on Social Media

By Ashley McKinney, Marketing Coordinator  @AshMckinney55 If you work with social media in your career, you’ve probably thought, “What should I post today?” a time or two. Do you find yourself stressing over the content you need to post in order to fill the void...
Video is Vital: What You Should Know

Video is Vital: What You Should Know

By Jessica Newland, Senior Marketing Manager  @jessicanewland7 We’ve all heard the phrase, “Just because you have a pen, doesn’t mean you’re a writer.” Now as technology has evolved over the years and a device is in everyone’s hands, that phrase has grown to include...
Striving for Equality One Brand at a Time

Striving for Equality One Brand at a Time

By: Armando Maya, PR Intern When brands decide to honor historical months, it’s either a hit or miss. It is important to avoid the in-between because that just means your message was lost in the sauce. Last month was Women’s History Month and countless businesses...
Six Content Ideas to Diversify Your Social Strategy

Six Content Ideas to Diversify Your Social Strategy

By: Jessica Newland, Senior Marketing Manager A couple of weeks ago I had the honor of joining more than 20 speakers at the inaugural Social Media Week (SMWi) Atlanta, where technology, social media, and entertainment converged on one stage. I spent my time sharing...