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iMobile3 turned to Media Frenzy Global to help launch PassMarket – a mobile app designed for businesses to interact with customers using passes stored in digital wallet applications. With only a few weeks to develop and execute the PassMarket at the National Retail Federation Big Show, Media Frenzy Global needed to create a compelling campaign that would spur conversation across Fintech, mobile and business media channels.

Campaign Objectives

  • Create awareness and educate targeted media and analyst on the PassMarket platform that iMobile3 will want to share with their audience.
  • Attract mainstream media and capture national coverage.
  • Secure media and analyst interviews with top media and tier one analyst firms.
  • Target: technology, business and channel.

 

iMobile3 turned to Media Frenzy Global to help launch PassMarket – a mobile app designed for businesses to interact with customers using passes stored in digital wallet applications.

Strategy

  • Media Frenzy Global’s strategy was to use the Ingenico Group partnership in the initial pitch to add credibility to the iMobile3 brand. By including Ingenico Group in the launch press release and media and analyst pitches, it immediately opened doors.
  • We were also able to mention a few of iMobile3’s well established existing clients who provided additional credibility.

 

Solutions Used

  • Media Relations: Media Frenzy Global conducted targeted outreach to key media to create excitement around the launch of PassMarket.
  • Analyst Relations: Media Frenzy Global conducted targeted outreach to top tier analyst firms to generate awareness and to educate about the launch of PassMarket.
  • Social Media: Media Frenzy Global used iMobile3’s social media platforms to share content with key influencers and engaged in advance, during and after NRF.

Results

The campaign was an overwhelming success and surpassed every program goal.

  • Media Frenzy Global secured interviews with major technology, retail and business media including Apple Insider, Retail Touch Points, and Mobile Payments Insider.
  • Media Frenzy Global secured briefings with tier one analyst firms including Forrester Research and 451 Research.
  • Media Frenzy Global achieved over 40 pieces of media coverage.
  • iMobile3 was featured in an eBusiness & Channel Strategy report by Forrester Research.

Let us Start a NRFrenzy for you

Let us Start a NRFrenzy for you

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