Summer is coming to an end, which means the end of days by the pool, trips to the beach and the kids head back to school. We also spend time reminiscing about the great things that happened over the summer.
It’s no different for us marketers. So what happened in the world of marketing and social media during the summer of 2014?
Social’s Impact of World Cup 2014. In just 32 days, Facebook had 350 million people create 3 billion interactions about the World Cup while Twitter users shared 672 million tweets. Can you think of any other event that would create that much conversation? Me either. Let’s not forget about the come back of the hashflags. (You can read my previous blog posts on some of our favorite brand campaigns.)
The end of Facebook like-gating. That’s right. You can no longer require someone to “like” your company’s Facebook page in order to receive special deals or compete in contest. In Facebook’s words, “Effective November 5th, you may no longer incentivize people to like your app’s Page.” Read more from PR Daily.
Ice Bucket Challenge took over your feed. No matter how you feel about this awareness campaign, you have to admit it was quite genius. Whether you participated or not, whether you donated or not or even whether you agree with it or not, you now know what ALS is. This was a great reminder to us marketers that something so simple can create such a viral and inspiring feeling around the world.
Wearables made a name for themselves. The wearables talk has been going on for quite sometime now, but this summer really seemed to start the in depth discussions on wearables’ role in marketing. There are many opinions on how this will play out in time, but no one has the answers yet. As a B2B tech marketing agency, we’re excited to see what happens as we think its impact on targeted communications could be huge!
Twitter adds GIFS (sort-of). In mid-June, the long-awaited announcement of Twitter supporting GIFs finally came and brands quickly jumped in. As it turns out, Twitter doesn’t actually host GIFs, they turn them into MP4 files. This allows the files to be smaller while users use controls to start and pause the video. Mashable explains in more detail here.
LinkedIn gives mobile profiles a makeover. As the world gets more and more mobile, so does LinkedIn. In June, LinkedIn rolled out an app update that made user profiles focus on adding contextual information with “in common” section. Before, profiles were very basic and now users can view your relationships and ways to connect. Thanks LinkedIn, it’s about time.
Beacons enable easyJet. The NFL began using beacons earlier in the year at the Super Bowl, but this summer easyJet, a British airline that our CEO uses often, also jumped on the beacon bandwagon. The airline updated their smartphone app in July that allows travelers to receive in-app interactions powered by beacons to “enhance the in airport experience.” These notifications remind passengers when to have their boarding passes ready while passing critical areas such as bag drops and security. They were one of the first airlines to leverage this technology.
Instagram adds analytics. Finally. With the new function of being able to pay for advertising on Instagram, marketers were unable to know how successful their ads were. Just this week, Instagram launched analytics that allows those who pay for advertising to see page insights, ad insights and ad staging. Deciding whether to pay for Instagram advertising or not just got a lot easier.
What were your favorite summer moments of 2014?