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View of a cityscape.by: Katie Kern, PR & Marketing Director
@katiekern

Media Frenzy Global headed to New York City to attend the National Retail Federation’s annual BIG Show to support a few of our clients with media and analyst interviews to discuss top retail trends and predictions for 2015.

If you are not familiar with NRF’s Retail’s BIG Show, it is the only place where you can see and experience all things Retail.

Here’s a recap of how the show went for us:

Day 1:

Our day began with a great interview we set up between LNL Systems and Retail TouchPoints. LNL Systems launched FlorComm, a new comprehensive retail communications suite that enhances customer experience by connecting in-store associates. Publisher, Ed Cleary and Senior Editor, Alicia Fiorletta were very enthusiastic about this omnichannel solution that was all the buzz surrounding the show.

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Day 2:

After trekking through the rain, we arrived in time to attend a breakout session appropriately titled “Omni-channel Challenge: How to Bring the e-Tail Experience to the Store Floor.” Dick’s Sporting Goods provided attendees with a “play book” on enterprise mobility that included improving store associates productivity, enabling managers to spend time with customers and free them from the back office and reducing development efforts and costs.

After the presentation, we headed back to the LNL Systems booth for our interview with Progressive Grocer. We were particularly excited about this interview because they are one of the leaders in the food retail industry.

Day 3:

On our final day at NRF, we decided to capture a few videos of our clients telling us their key takeaways/highlights from the show. Check out the video from LNL Systems, founder and CEO, Mark Barnes.

The flight back to Atlanta came before we could take on the real retail on 5th Avenue – but we figured our wallets would thank us later. Stay tuned until next week for how to create a frenzy for your clients at a trade show.