By: Jessica Newland, Senior Marketing Manager
A couple of weeks ago I had the honor of joining more than 20 speakers at the inaugural Social Media Week (SMWi) Atlanta, where technology, social media, and entertainment converged on one stage. I spent my time sharing some insights and best practices for a robust marketing mix to use
across social channels.
For those of you who couldn’t be there – don’t worry. The insights are too good to keep to myself, so I’d like to share them with anyone who’s looking for some creative ways to diversify their social content.
Before we jump into the different types of content you can leverage, there’s some groundwork that needs to be laid first. First, you have to know who you’re speaking to. What are the demographics and behaviors of your target audience? Second, you need to find their outlets. Meet your audience where they are. Don’t spend all your time on Instagram if they’re really on Facebook. And lastly, determine your message. What does your audience need to know about your brand?
Now that that’s done, here comes the fun part.
There’s nothing worse than scrolling through your social feeds and seeing someone posting the same content all the time. It can get a bit boring, which will cause most to rethink their follow. Diversifying the content you share can really help to engage your current following as well as entice new followers.
So, what different types of content can you use to diversify your mix? Well, I’m glad you asked. Here are few options to sift through:
Educational: Tips, how-tos, blog posts, interviews and more
We all want to teach our audience on why our brand makes their lives better. So find a way to inform them in a way that no one else is. Be a standout educator.
Visual: Data, quotes, memes, GIFs, videos and more
You have seconds to capture someone’s attention as they scroll through their timeline. Post some visual content to make them stop scrolling and see what you have to share.
Interactive: Polls, quizzes, live streaming, Q&As and more
There’s no better way to engage your audience than with their participation. Allow them to be a part of your brand in ways they couldn’t otherwise be.
Topical: Holiday based gift ideas, hijack events, breaking news and more
Make your brand relevant to whatever is being discussed online. Find creative ways to insert your brand into the conversation – when it’s possible. Don’t force it.
Humanizing: Behind the scenes, team activities, emotional stories and more
Brands can come across a bit robotic online, so find a way to put a face to the brand and draw people in on an emotional level. I don’t know about you, but I tend to buy more from brands I have an emotional connection with.
Shout Outs: Follower of the week, partner spotlight, leader spotlight, follower submission content winners, and more
Whether you want to admit it or not – it’s not all about you. That’s right. The social world revolves around your followers, not you. So find a way to revolve your world around them.
Have no fear. There are literally hundreds of tools out there that can help you to create this content. Some are even free! Be sure to check out Canva, slidesnack, Qzzr, Magisto, Storify, Wideo, and more!
Now that you’re armed with some content ideas, get out there and create some social buzz!
Check out the full presentation on slideshare.