It’s one of the most exhilarating feelings to finally graduate from college. All of your hard work has paid off and you’re officially done with school. You’ve worked extremely hard to earn a degree in public relations and now it’s time to find a job.
Naturally, you’ll start by looking for jobs in your field. However, it’s not always as easy as it seems to find your dream job. Many companies require new hires to have a certain number of years experience in public relations before offering them a position. That makes sense, but how are you supposed to gain experience if no one will give you the chance?
Here are a few tips for recent graduates seeking a job in PR:
- Make sure your resume is outstanding.
Now’s your chance to present all you’ve accomplished thus far relating to public relations. Include all PR-related courses and relevant technical skills, such as proficiency in Microsoft Office or experience using Hootsuite. Make sure you tailor your resume to the specific job you are applying for. Writing a cover letter may help increase your chances of getting an interview. This means doing your research on the company you are applying to. Last, but not least, no spelling or grammatical errors. This is a MUST for graduates seeking a public relations position, as it’s expected that you can write!
- Use PR Job Boards
PR News, PR Crossing and The PR Coach are all good sites, which specialize in finding PR careers. There are other sites out there, but it’s best to find reputable sites that will help you to find legitimate PR job openings. You can add your resume to these sites and if an employer is interested in setting up an interview they will contact you. Searching for jobs is a job in itself, so it’s always good to have potential job posts being sent to your inbox. This will hopefully save you some time and increase your chances of finding something more quickly.
- Network, network, network.
The best way to meet people is to put yourself out there. Take every opportunity that presents itself to meet people in the PR industry or even outside the industry. You never know who or where you’ll meet someone who will present a job opportunity or knows someone who can help. LinkedIn is a great social networking site to join. It’s a great way to learn more about the company you are interested in working for. Also, PRSA is a great organization for recent graduates to become a part of. PRSA links public relations and communication professionals worldwide. This is a great way to stay on top of local networking events with professionals in your field and will certainly help you gain an advantage over other entry-level public relations graduates.
The process of landing a good PR job will take some time, so be prepared to put in the time and effort. You may go through a few interviews before finding the perfect opportunity, but remain positive and determined. If you have the credentials and can prove yourself in an interview, an opportunity will arise.
It may seem intimidating at first, but don’t delay. It’s time to get out into the real world and start your career as a public relations practitioner!