Want to know where the Media Frenzy Global team has been lately? It might be easier to tell you where we haven’t been! Keeping up with industry events is a high priority for us, as is networking—oh, and did we mention there’s a new technology network in town?
Not to take away from the men in our world, but there’s something so inspiring about discovering a group of women with the same passions you have. Sarah recently attended the Greater North Fulton Chamber of Commerce’s Women in Business luncheon at the Atlanta Athletic club. Along with the opportunity to speak to many of the 200 professionals attending the event, Sarah was seriously impressed by speaker Janet Sherlock. Senior vice president and CIO of Carter’s, Sherlock spoke on the role of women in business today. Sarah was particularly struck by her revelation that women can have it all; a happy family, nice house, good career—seen as a privilege for women, but an expectation for men. Since this event, Sarah has been invited to join the Women in Business committee, helping to drive diversification in the workplace.
Creating a Tech Frenzy
The entire Media Frenzy Global team was on hand for the May 8 launch of the Greater Alpharetta Tech Network (GATN). More than 900 technology companies call the Greater Alpharetta area home, and until now, there has not been a local association to provide education, thought leadership, and peer networking to this vibrant cluster. Sarah is on the board of GATN, which is currently developing a series of events to help both members and non-members leverage connections and foster community growth.
Our team helped “create the frenzy” for this event, including email blasts, local media placement, and a multi-pronged social media campaign. The turnout for the launch was superb, with more than 150 local technology professionals showing up to network and support the new organization. There was enormous buzz in the community and online during and after the event, which included speaker David Cummings, founder of Atlanta Tech Village and former CEO of Pardot, a B2B marketing automation company that’s now part of Salesforce.com.
Don’t miss Sarah and Karen Cashion, GATN’s founder and president, discussing GATN’s mission and approach on Buckhead Business Radio on May 20. And mark your calendars for GATN’s August 21 event featuring Todd Harris, COO of Hi-Rez Studios, a highly successful interactive game company based in Alpharetta.
Staying on top of trends in this industry is no easy task—but we’re determined. PRSA is one of our main resources, and Katie’s attendance at last week’s Create, Converge & Connect was a game-changer. Put on by PRSA Georgia at the Georgia Tech Global Learning Center, the content was highly entertaining and enlightening. Keynote speaker Mickey Nall, PRSA chairman and CEO and managing director of Ogilvy Public Relations Worldwide, spoke passionately about the need for PR experts to fully understand the business implications of their profession and make sure they have a seat at the executive table, rather than waiting for people from other departments to make a PR request.
Katie’s pick for best session of the day was a panel on Connecting With the Community featuring Ethan Davidson, director of communications with Atlanta Beltline, and Brenda Morrow, senior public relations consultant with Chick-fil-A. A large part of the session focused on the need for storytelling, especially in the B2B environment. Clearly, the days of touting features and benefits is over—in this era of web-based content and social media, PR experts must work harder to create compelling stories that help form bonds with their audience.
The conference also included several fantastic 20-minute PRx Talks (modeled after TED talks) that were lively and informative. A Coca-Cola executive spoke on the company’s efforts to promote park-going to its customers for increased physical activity and family time. And the co-founders of Scoutmob explained how the company’s grassroots PR approach helped it grow to a 13-city presence without a PR agency or full-time inhouse PR person. Their wacky approach, which includes fake mustaches glued on business cards, may not be for everyone, but it provides plenty of food for thought…