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Whitepaper

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Thanks for your interest in our white paper, “The Analyst Conversation: What Tech Companies Need to Know About This Powerful Influencer.”

We wrote it to help your organization better understand the dynamics of effectively working with research analysts. Over the years, we’ve learned a lot about Analyst Relations (AR) on behalf of our clients, and we think everyone benefits when those interactions are positive, information-packed, and respectful.

As a preview, here’s the Table of Contents:

  1. What analysts do
  2. The analyst ecosystem
  3. Who are the analyst firms?
  4. AR is not PR
  5. Analyst briefings as an art form
  6. AR questions for your agency partner

To get your complimentary copy, please share a little information about you.

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Feel free to share the white paper with colleagues!