With over 1.2 billion websites online grappling for the attention of consumers, it’s challenging enough to get noticed online.
Then, every Google Panda and Google Penguin update comes along and adds even more confusion to the mix.
And we now know that unless your website reaches the 1st page of Google search results, your chances of converting new customers online is incredibly low.
How do you reach the first page of Google search results?
Find out what strategies your competitors are using to rank. Then, backwards engineer the best approaches so you can outrank them.However, to achieve both goals, you need the right tools in hand.
So, we reached out to 25 leading SEO experts and asked them a simple question: “What are the best SEO tools you recommend in 2017?”
Here is what they had to say:
1. Sara Brown
TopSpot Internet Marketing
Recommended Tool: Screaming Frog Spider
“This tool creates .xml sitemaps with ease, helps create custom robots.txt files, and allows you to test your rewrites. It also has unique features like a SERP Snippet Emulator which allows you to see how elements like page titles and meta descriptions will show up on SERP pages.”
2. Mario Mirabella
Recommended Tool: WooRank
“Woorank will be an essential SEO tool in 2017. Woorank is the ultimate tool for On-Site SEO. Woorank will let you know what needs to be fixed on your site to increase visibility. Woorank provides you with a complete website audit and offers problems that can be fixed in real time.”
3. Nick Rubright
Recommended Tool: Ahrefs
“I’ve tried nearly every tool available for analyzing backlinks, and Ahrefs seems to be the most up-to-date in this area, even more so than Google’s search console. In my experience, Ahrefs’ ability to quickly add backlink data to their index also makes it the best at assessing keyword competitiveness.”
“SEO Site Checkup provides an SEO score that changes based on your SEO results. This platform allows you to keep track of Meta titles, back links, broken links, site mobile responsiveness and site loading time all in a centralized location. The day-to-day SEO score is what makes this a go-to tool.”
5. Kameron Jenkins
Recommended Tool: Google Search Console
“One of the most undervalued SEO monitoring tools is Google’s own Search Analytics report in Search Console (formerly Webmaster Tools). This should be every SEO’s secret weapon. With it, you can get insight into top queries, organic click-through rate (CTR), SERP position, and more.”
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