By Charly Neel, Digital Marketing Coordinator
In June 2005, Steve Jobs announced iTunes will support podcasts in the version 4.9 software update. This raised eyebrows; after all, podcasts only occupied a small niche at the time and did not appear to be in line with the cutting-edge innovations the company was constantly releasing.
Fast-forward 13 years, the door Jobs once opened by backing this underutilized medium has paved the way for a new form of storytelling consumed by millions of people around the world. As a digital marketer, if you don’t currently indulge in podcasts, here are a few reasons why you should reconsider:
1. Varied perspectives. With passion combined with experience on a particular subject-matter (and a microphone to capture it all), anyone can create a podcast and release it on a sharing platform. Simply put, the barrier to entry into the podcasting industry is relatively low, so people of any employment status or experience level can lend their voices to a podcast covering any area of the marketing and digital spheres. Within the industry alone, you can find podcasts curated from marketing freelancers like Nick Loper, host of The Side Hustle Show, to high-power agency founders like Gary Vaynerchuck of Ask GaryVee.
2. Real-Time Updates. Podcasts require as much or as little editing as the creator prefers. Many of the podcasts I consume are as simple as one hour of unedited audio with introductory and conclusive audio clips added. This works in favor of us digital marketers, because the digital space is changing every single minute, and we need to stay up-to-date in order to thrive in this industry. A short turnaround time means a creator can release a podcast within mere hours after a change in the industry has occurred, and we can receive updates as quickly as possible.
3. Freedom to Consume Whenever, Wherever. The Internet never sleeps, therefore the work of a digital marketer is never done. Luckily, it is easy to play one (or a few) audio podcasts and passively consume content while completing other tasks. This medium provides the freedom and capability to listen, whether you’re driving to a meeting or building a campaign plan.
While there are plenty of podcasts for entertainment ranging from fictional narratives to true crime stories to television show recaps, there is an equal number of podcasts intended for the business-savvy. Since marketing is an interesting and constantly evolving industry, I use audio programs during my morning commute to keep up with the latest trends, news, tips and tricks. Here are a few of my favorite marketing-related podcasts:
- The Tim Ferriss Show – This podcast is popular in the business sphere, and for good reason. Tim Ferriss provides unparalleled authenticity when picking celebrities’ brains about processes, tactics and tools that contributed to their success, and how they can be applied to any business mindset.
- Marketing over Coffee – Marketer John J. Wall and professor Christopher S. Penn takes a conversational approach to this podcast, sharing tips on everything in the industry from affiliate marketing to copywriting, all in short, easy-to-digest episodes. John and Christopher keep me updated with the latest industry advice, faster than I can find it by scouring the Internet.
- The Skinny Confidential Him & Her Podcast – Influencer Lauryn Evarts and her husband, entrepreneur Michael Bosstick chat with entrepreneurs, influencers, and thought leaders on their journey and triumphs, which is a great motivator for industry professionals.
- Hack to Start – Technologist Franco Varriano and product designer Tyler Copeland interview interesting people on how they achieved success through original and innovative strategies, which challenges me to think unconventionally about my own path.
As the podcast medium is quickly expanding, there is sure to be a few for you. You can start with the above recommendations, or peruse the Internet for suggestions on audio programs to match your preferences. Then plug in your headphones, hit play and open up a world of education and conversation!