Industries - All Things Tech
- FinTech and Payments
- Human resources management
- Ecommerce platforms
- Telecom & datacom
- Mobile-first technologies
- Health IT
Why Media Frenzy Global? Our customers tell us:
"Strategically minded and faster and more efficient than bigger agencies..."
"Understand our business..."
"Passionate about metrics and ROI."
MFG was established in Atlanta in 2013 and before that in London in 2006. Its name derives from its proven ability to develop a media frenzy™ by strategically implementing campaigns that drive engagement to and from the media, influencers, employees and customers. When stakeholders begin to correspond and share content with each other - without the direct involvement of the brand - a media frenzy takes shape and world-class campaigns are born. MFG specifically won an award for creating a media frenzy for the world’s first voice recognition app across 5 European markets and hence the name stuck!
The agency was founded by Sarah Tourville, an international marketing & PR professional whose expertise is in helping technology brands tell their story and drive national and global brand recognition. She has led successful campaigns for hundreds of brands spanning many tech industries. A regular contributor to Forbes on communication best practices and agency growth and an advocate for women in business, female entrepreneurship and leadership. Sarah built the agency on the principle of providing first-class PR programs, led and implemented by passionate and tenacious individuals wrapped within ROI metrics. In 2018, Katie Kern was made agency partner after continuously demonstrating outstanding performance levels as MFG’s number two employee. She is an exceptional PR and Marketing professional and psychology major that leads and mentors the MFG team to develop highly creative, innovative and powerful PR and Marketing campaigns for its clients.Our Atlanta-based team is a collection of creators, thinkers, technology wizards and people that know how to do the job well. Our strength lies in our differences, but we’re united by our shared passions for communicating. Our diversity and international perspectives help us, and our clients, thrive. We’re all in it together.
A global citizen with roots in London England, Sarah Tourville is the CEO and Founder of Media Frenzy Global, and a 20 + year brand, PR and communications expert. Prior to taking the leap into entrepreneur life, she started her career working on the launch of Expedia across key European markets and then led PR and Analyst Relations for Motorola across EMEA.
Since Media Frenzy Global’s 2006 launch in London, Sarah has since expanded the agency from Dubai and now Atlanta. She’s led her team in developing results-driven communication campaigns for global brands including Comcast Business, Verizon, Philips and Ryder. Sarah has perfected the art of getting smaller to mid-size tech brands major share of voice and brand recognition in their industry and with prospects.
In 2019 alone, Sarah has been awarded a variety of accolades including a nomination for Atlanta Business Chronicle’s Small Business Person of the Year and recipient of Atlanta Inno’s inaugural 50 on Fire recognizing the movers and shakers of the city’s innovative tech scene. In addition to being a board of advisor for the Metro Atlanta Chamber and a regular contributor to Forbes, Sarah is a founding member of Tech Alpharetta. As well, Sarah is a proud member of WBENC representing women-owned and run businesses.
An advocate for women in business and the professional development of young women, Sarah’s beam of success exceeds far beyond agency life. Her most treasured job is being a mom and raising her two daughters to be confident, independent (and fearless) future business-savvy leaders. She also mentors rising young women in Atlanta to foster the next generation of female entrepreneurs.
An innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: building bold brands and pouring into tomorrow’s creative leaders through mentorship. As Partner and COO of Media Frenzy Global, Katie extends her 15-year industry expertise and business knowledge in the agency to drive business growth and advocate a ‘Go There’ company culture.
Prior to joining Media Frenzy Global in 2013, Katie launched her own lifestyle PR agency where she guided emerging fashion and lifestyle companies by creating strategic media relationships and unique event activations to amplify their brand and increase their bottom line.
In 2019 Katie expanded further on her professional passions; entrepreneurship and diversity, equity and inclusion.
She was nominated and selected to participate in the Goldman Sachs 10K Small Business Program at Babson College, an investment designed to help entrepreneurs curate jobs and economic opportunity through access to education, access to capital and business acumen support services. Since graduating from the rigorous program, Katie has leveraged her experience to improve operations and increase company revenue.
Dedicated to shifting the perception of women and minorities in the communications profession, Katie actively shares her experiences across national and global platforms. Most recently, she presented and spoke about Women Leadership and Board Governance at the 2019 Philadelphia Diversity and Inclusion Conference, as well as the 15th Annual National Diversity and Inclusion conference in Dallas, TX where she gave insights on shared vision, accountability and communication in leadership alongside keynote speakers President Barack Obama, General Colin Powell and Actress America Ferrera.
Katie’s commitment to improving the lives of women in business and young girls flourishes through her mentorship with Women’s Entrepreneurial Opportunity Project, where recently spoke at the organization’s annual conference on transitioning from a corporate environment to entrepreneurship. Her civic involvement extends beyond her unwavering investment into rising minority leaders. She’s also actively involved with Envision Lead Grow and the B~STEM Project, an event encouraging youth to cultivate STEM-based businesses in science, technology, engineering and math.
An enthusiastic and creative storyteller, Nikkia boasts 10+ years of media and integrated communications experience, specializing in strategic brand visibility across PR and digital media channels for a variety of national and international companies. With a diversified background across corporate and agency environments, she oversees strategic PR direction through planning, executing and integrating intuitive media strategies for innovative and disruptive brands around the world.
Ask anyone and they will tell you Tawanda is quick-witted and has a way with words. Ask her, and she will tell you she’s used that quality to her advantage throughout her career. A former news producer turned PR and communications specialist, Tawanda leverages her master’s degree studies from Boston University and her multi-faceted background to cultivate meaningful media relationships, create dynamic content, and achieve positive press recognition for a variety of brands. Tawanda’s penchant for weaving creative storytelling and keen observation with industry-specific expertise has enabled her to garner notable results for brands across national and global outlets including Fast Company, Inc., Entrepreneur, MSN and Forbes.
As creative director, Bobby has over 20 years’ experience in the advertising industry, his current role as creative director combines his passion for creating compelling messages with a strong desire to drive difference-making marketing efforts.
He is a national ADDY® award-winner from the Advertising Federation of American, and been honored with numerous other creative industry accolades.
Bobby holds a Bachelor of Science degree in Marketing from Clemson University and a Bachelor of Fine Arts from Savannah College of Art and Design (Summa Cum Laude).
Evan is a designer and art director specializing in branding, advertising and digital design. He has a multidisciplinary print production background, which allows him to see from concept to the end product, and tackling all of the challenges along the way. These days, Evan often works to empower brands with social media and web graphics, as well as printed and wide format projects, and some web animation. He has worked with a variety of local and national brands, creating designs and campaigns with some amazing clients.