Everyone in business knows the sales funnel. But how do you get leads into that funnel? They don’t fall from the sky… unless you seed the clouds.
Our new eBook, “The Funnel Above The Funnel,” explains how B2B marketers can seed clouds of leads.
Every marketer can be a rainmaker. Their clouds are the clusters of readers, social connections, and communities of shared interest that make up today’s hyper-networked markets. These have matured enough to form a funnel above the sales funnel.