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Mad About Metrics… But What Do They Really Mean in PR?

Mad About Metrics… But What Do They Really Mean in PR?

By Tawanda Carlton, Account Executive @tawanda_PR While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals...
Four Misconceptions about Public Relations

Four Misconceptions about Public Relations

by Rachael Taylor, Junior Account Executive During the last family reunion I attended, I was asked a lot of typical questions such as, “are you dating anyone” and “how’s your cat?”, but my favorite was “Rachael, what do you actually do at work?” This brought up an...
What Brands should be doing to attract Millennials

What Brands should be doing to attract Millennials

By Amy Hunag, PR Intern   With over $200 billion in buying power and representing a fourth of the population, it is a smart investment for brands to be targeting Millennials.  However, what many brands don’t understand before jumping on the bandwagon is how to target...
Intern to Full-Time – 5 Tips to Making the Transition

Intern to Full-Time – 5 Tips to Making the Transition

By Marc Haase, Marketing Coordinator @marqaase The “internship” often shown in films – the thankless, menial rite-of-passage one must endure to gain access to an industry – exists no more. It has become a rigorous, valuable full-time position during which an aspiring...
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