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A PR Pro’s Guide to Writing Better, Stronger, and Quicker

A PR Pro’s Guide to Writing Better, Stronger, and Quicker

By Tawanda Carlton, PR Account Executive   As communications professionals, writing is often a huge part of our day. From refining pitches, drafting and editing content, or even crafting and sending emails, we spend a lot of time writing. Creating bylines,...
Content Is No Longer King

Content Is No Longer King

By Sarah Tourville, CEO @tourville_sarah ‘Content is King’ is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that – content. Now add the word...