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The Big Question: How Important Are Social Media Stories?

When it launched, it only took Instagram Stories six months to amass more than 150 million daily active users. As of June 2017 (less than a year since its launch), that number hit 250 million. Snapchat has approximately 160 million daily active users. Suffice to say,...
5 Tips To Steal The Spotlight In The Workplace

5 Tips To Steal The Spotlight In The Workplace

By: Arielle Bulls, Social Media and Marketing Intern @ariellelynee It was in the final weeks of my senior year in college when I realized what I wanted to do with my life professionally. Afteryears of racking my brain, I’d finally figured out what I was good at, what...
Focus Groups: Beyond the Survey

Focus Groups: Beyond the Survey

by: Sarah Tourville, Founder & CEO @tourville_sarah In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are...