Expertise

Go there with MFG

Brand Messaging

This goes way beyond a simple tagline. We’re going to dig deep to find out what your organization is all about, why you do what you do and where your brand rocks. We analyze how you stack up to your competitors with our PR and Brand Health Scores. Our algorithm shows the true impact of your PR and marketing efforts, and where you may be missing the mark. Only then can we craft a brand message that truly resonates with your audience.

Content Marketing

Quality content creation is storytelling that brings a brand to life and builds relationships with its audience. Building brand personality over time. Publishing blogs, social content, videos, VR and AR immersive experiences, infographics and eBooks are just a few of the tools at our disposal.

Creative Strategy

You want Wow!? When it comes to delivering great creative, nothing is accidental. Messaging, imagery, everything down to the last detail is there for a reason. With the right creative strategy in place, any challenge can be conquered.

Email Marketing

Nobody wants spammy email, right? So let’s create email campaigns for your brand that are useful, inspiring, educational, entertaining - whatever is appropriate for your messaging strategy. We’re well versed in integrating email marketing into a greater communications strategy.

Event Activations

They say “the devil is in the details” and we’ve got the horns to prove it. Once your event’s goals are established, we’ll use our experience to create a memorable and smooth-running affair.

Immersive Storytelling

A brilliantly crafted immersive story can be the ultimate product demo for your next big idea. Be entertaining, informative and leave them begging for more, to share your story that goes viral with a new army of brand ambassadors.

Influencer Relations

Once the cool kids are doing it, everyone else follows. How do you think Kim K. can afford all that bling? By using people with large social followings to advocate for your brand, you can um, gain exposure to key audiences.

Integrated Campaigns

It’s complicated, right? Our team knows how to sort through the almost endless buffet of message delivery options to find what’s best for your unique situation. We’re constantly monitoring results in order to adjust on the fly.

Media Relations

Trust is the glue that holds all relationships together and in a time where trust means everything, selling stories into the media means having strong ties with the press. From the likes of Entrepreneur, Fast Company, Inc. and Business Insider, we’ve nurtured relationships across national, business and trade sources, and continue to keep a pulse on those emerging in the next wave of media. We regard the press as trusted partners.

Analyst Relations

The analysts’ community are frontrunners of market influence, and we interact with them regularly to make sure brands stay top-of-mind of stakeholders. We put B2B companies in front of analysts to form the right opinions on their company, so they’re providing that same insight to their clients who are at a buying decision-making crossroads.

Measurement

We know the toughest thing to measure is PR. That’s why we stay away from amping up fluff, or vanity metrics from press coverage. By using website analytics and PR Health Scores, our proprietary formula that calculates the metrics that matter, we reveal if your brand is outranking on market share of voice with key competitors. We make sure our #goals mirror your business goals. It’s about reporting on smart data.

Executive Thought Leadership

We make sure your executive team’s opinions stand out by positioning them as industry-leading voices on burning topics and trends happening on a national and global scale. Executives are recognized as authentic and credible sources across industries, resulting in the media knocking down their doors for comments on-the-fly.

Speakers and Awards

Our clients deserve to be rewarded for a job well done, and that’s why we love putting them center-stage, on panels, in front of audiences vying for their industry expertise.

Social Media

Now a core part of any real marketing plan, social media strategy requires detailed planning, meticulous execution and the ability to pivot quickly to address issues and opportunities. Oh, and don’t ever, ever be boring.

Website Development

If you have just one chance to make a positive impression, you’d better take your best shot. Often, your website is your one shot. Developing one that is on target, with the correct strategy, messaging and visual approach is where we come in. We’ll manage the process from concept to completion.