Media Frenzy Global is seeking a creative, proactive and ambitious PR and Social Media Junior Account Executive to support its growing set of clients. This is a tremendous opportunity to work on multiple accounts, sharpen your strategic thinking and employ your creativity. Our ideal candidate will be a talented writer, have an insatiable passion for social media and developing meaningful media relationships and a deep understanding of the changing media landscape.
Reporting Line: PR Director
Main Tasks & Responsibilities:
- Creating various types of content including articles, press releases, media alerts, media rapid responses and other press materials
- Curate weekly social media content calendars for the agency and its clients
- Act as a social media journalist with identifying and researching new trends to integrated across the agency’s social media efforts
- Support with building and executing social media strategy through competitive research, benchmarking, messaging and audience demographic
- Generate, edit, publish and share daily content that builds meaningful connections and encourages social media audiences to engage and take action
- Continuously improve social media engagement by capturing and analyzing appropriate social data/metrics, insights and best practices
- Compile and continually update detailed media lists of local and national media
- Pitch local and national media (via email, phone and social media)
- Cultivate and maintain meaningful media relationships
- Day-to-day communication with PR and social media clients
- Generate weekly, monthly and quarterly reports
- Conduct desk research and report on findings
- Attend key industry and client events
- Assist PR Director and Account Executive with client reports, presentations, and proposals
- Monitor media coverage and report results to the wider team and clients
- Monitor, analyze and report on client/industry related news consistently
Qualifications:
- Bachelor’s degree in communications, journalism, English, marketing or a related field
- 2+ years of PR agency experience ideal
- Social media experience required
- Strong media relations experience required
- Strong pitching skills required
- Strong writing skills required
- Experience in supporting social strategies to achieve client objectives
- Exceptional interpersonal, networking, and verbal and written communications skills
- Proficient in Microsoft Excel, Word and PowerPoint
- Knowledge of tools such as Meltwater, Cision, Hootsuite and HubSpot
- Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment
Key Performance Indicators
- Quality and frequency of press coverage and social media performance
- Implementation and outcome of rolling 90-day action plan
Competencies for Success
- Ambitious
- Outgoing
- Confident
- Creative
- Customer focused
- Experienced
- Personable
- Proactive
- Progressive
- Tech savvy
- Tenacious
- Visionary
Please submit a resume, writing and social media samples to [email protected]. Recent college graduates are encouraged to apply.
