A CMO’s priorities are numerous and diverse: having responsibility for brand strategy and positioning while leading key areas like the company’s revenue cycle can be an incredibly complex job. Throw…

Why do B2B brands have such a hard time creating contagious content — meaning content that people love and interact with? The answer may be simpler than you think. Over…

In the midst of the highs and lows of marketing in a social media world, it has become hard to choose which of the "latest and greatest" strategies are worth…

Media Frenzy Global Adds New President to Propel a Global Frenzy Dave McMullen, AMA Marketer of the Year, Joins to Heighten Frenzy Capabilities ATLANTA—June 20, 2023— Today, global Marketing and…

When pressed for what they do with their time, many marketers (myself included) will probably tell you something to the effect of “fighting with Google.” While this is obviously a…

I'm sure many of us can relate to this scenario: You spend countless hours applying for your dream job, nail every interview question, and finally get the offer. But as…

Consistent brand messaging is one of the many factors that determine the growth and success of a business, and the top brands know how to maintain their message at each…

Public relations (PR) is a crucial aspect of modern communication that involves establishing and maintaining relationships between organizations and their target audience through various media channels. One of the fundamental…

Are you stuck in a rut with a tech PR client? Blasting out the same pitches over and over with not much to show for it? Or, worse yet, are…

Did you know that 90% of people follow at least one business on Instagram, according to a recent study? If you thought your business didn’t need a social media presence,…