BRAND & LEAD GENERATION

COUNTRY & STABLE

BRAND & LEAD GENERATION LEADING TO ECOMMERCE REVENUE GROWTH

SITUATION

Country & Stable, a UK-based equestrian apparel and equipment ecommerce retailer, engaged FRENZY to establish a stronger brand in the U.S. and provide more strategic marketing to increase traffic, customers, and revenue.

SOLUTION

Create a brand that captures the British-ness of Country & Stable through elements like tone of voice and the warmth of the imagery, while positioning the company as a global leader. The assets created include a new website, imagery, educational videos to make the U.S. website a destination for serious riders, as well as an expression of the brand.

RESULTS

Revenue growth accelerated over 40% compared to the year prior.

Subscriptions to its monthly newsletter increased 50% in the first eight weeks.

Leading up to the Christmas holidays, the new site boasted a 116% quarterly increase in orders, 118% more customers, and revenues up 78%.

 

“Their communication has been great; they’ve been honest the whole way. Whether I wanted to hear what they had to say or not, they’ve always had a straightforward, transparent approach. That level of honesty is very helpful.”

Nick McFarland, Owner

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