NATIONAL CREDIBILITY WITH PAID & EARNED MEDIA

THE MARKETING PRACTICE

NATIONAL CREDIBILITY WITH PAID AND EARNED MEDIA FOR A DIGITAL MARKETING AGENCY SEEKING U.S. EXPANSION

SITUATION

The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full funnel marketing agency with integrated skills that support the entire customer journey to a U.S. audience.

SOLUTION

FRENZY developed and executed a paid & earned PR plan to position TMP as a credible voice in B2B marketing with experience driving measurable results for the world’s largest brands. The plan contained multiple pillars to support their business needs:

  • Create an integrated paid & earned media strategy to increase awareness and consideration across multiple industries.
  • Amplify existing marketing efforts to tell cohesive stories in parallel, to highlight consistent relationships with top brands.
  • Achieve public recognition as one of the fastest-growing B2B marketing providers specializing in technology and consulting.
RESULTS

The success of this strategy resonated across media, including marketing and advertising trade publications, digital tech outlets, and top-tier national titles.

TOTAL RESULTS

5M estimated real impressions valued at $1.85M based on industry benchmarks

EARNED COVERAGE

27 published pieces
9 in tier-1 trade publications
80M total UVM

2 PRESS RELEASES

1100+ clicks to website
214 syndicated posts
120M total UVM

AMERICAN BUSINESS AWARDS

2023 Silver Stevie Award Winner
for Achievement in Growth

ADAGE PARTNER CONTENT

26% above publication benchmark

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