AMPLIFICATION OF PR SHARE OF VOICE IN THE HR TECH ARENA
Vensure, a player in the highly competitive HR technology solutions space, faced several challenges:
Standing out in a crowded market: increasing brand awareness and share of voice in a saturated HR tech environment.
Cohesive messaging for growth: Developing a unified message across media channels that aligned with Vensure’s aggressive M&A growth strategy.
- Building trust with SMBs: Positioning Vensure as a reliable, secure, and modern solution for small and medium-sized businesses.
The FRENZY team implemented a comprehensive PR strategy to address Vensure’s needs by developing and executing a targeted press release program to maximize the impact of Vensure’s news. This included announcing new mergers and acquisitions, office expansions, and executive leadership appointments. Media placements for Vensure’s key executives were secured, further establishing their industry expertise. By collaborating with Vensure’s thought leaders, compelling byline content and media pitches were crafted and placed, solidifying their credibility as trusted HR practitioners deeply committed to client success.
- 2.2 million real views
- 36 pieces of coverage in 28 publications
- 959 million monthly unique visitors reached
- 5 press releases achieving coverage in tier 1 tech and business publications
“FRENZY fits the mold and is everything we look for in a vendor partner. We enjoyed working with the team and look forward to even bigger and better things as we grow together.”
– Dan Jeziorski, Vice President of Marketing Strategy, Vensure Employer Solutions
