NATIONAL ATTENTION

ETU

NATIONAL ATTENTION FOR AN ED-TECH'S U.S. LAUNCH

SITUATION

A relatively unknown player in the e-learning and development industry, but with notable customers and compelling case studies, ETU needed to establish itself as a market expert by leveraging business and trade media.

SOLUTION

FRENZY devised a strategic media relations and content creation strategy to elevate ETUs presence across the elearning & development and business media landscape. The intent was to tell fresh, thought-provoking stories around the future of work and employee learning.

RESULTS
  • Press coverage in Fast Company, Yahoo! Finance, Training Industry and Training Magazine .. and much more.
  • 160M+ impressions

“We appreciate all the work the team has put into our relationship. Thank you for always being there to listen and brainstorm.”

~ East Apthorp, CMO, ETU

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