NATIONAL THOUGHT LEADERSHIP

INFOMART

NATIONAL THOUGHT LEADERSHIP PROGRAM

SITUATION

InfoMart is a globally recognized background screening company headquartered in Atlanta. Despite their wealth of expertise in background/identity screening, new employee onboarding, and a burgeoning media presence on the local level and within the HR space, national awareness however of the firm’s capabilities was relatively low. InfoMart turned to FRENZY’s depth of media expertise to secure national press coverage with the goal of increasing brand national awareness head to head with their direct competitor.

SOLUTION

Developed and sharpened InfoMart’s competitive messages and key differentiators to further establish a clear, succinct and unique message on which thought leadership and other forms of content will be built upon.

Created a strategic PR plan to achieve national tech and business PR as well as local and vertical. 

 

The Results

InfoMart achieved national media features in Entrepreneur, Fast Company, MSN.com, Inc, and top tiered industry publications such as TechTarget, Human Resource Executive and HR.com. In fact, InfoMart saw an average of 8-10 times more increase in more media hits and its media coverage received over one billion media impressions, a 120% increase from the year prior.

 

“We’re very pleased with the great placements they’ve gotten us.”

Alyssa McElrone, VP Marketing

 

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