COMPETITIVE CREATIVE CAMPAIGN

PRIORITY FULFILLMENT SOLUTIONS (PFS)

COMPETITIVE CREATIVE CAMPAIGN FOR ECOMMERCE PROVIDER PFS

SITUATION

PFS, an eCommerce provider that delivers operations services to premiere global brands such as L’Oréal, PANDORA and Shiseido, engaged FRENZY to contrast and elevate the professionalism of their services against the competition using a creative marketing campaign. 

SOLUTION

With a bullish and contrarian approach, FRENZY devised a creative campaign to showcase what world-class eCommerce operations requires as more and more “posers” had rushed in from all directions claiming to be omnichannel retail experts. Using illustrations and animations, the FRENZY team created assets including infographics, short videos, email campaigns and banner ads.

THE RESULTS

Even with the pandemic raging, MFG was able to push PFS’ SOV close to 75%, grow coverage readership 1,000% and boost their PR Health Score to 70% (close to 30% increase in 7 months). And the volume of coverage continues to rise.

 

“They’re growing and have a lot of good ideas that can really do some great things in the market.”

Regan Morgan, Director of Marketing Communications

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